How Good Copy Sells More Online Pt. 1

Good Content Means More Money in Your Pocket

Not only must good copy be engaging, it needs to promote your product / service to your target market. Web copy is geared towards marketing, so it is important to understand the key elements when attempting web-specific copy.

Writing Copy That Sells

There are a few basic points that need to be understood when preparing content, articles and ad copy for any website. Here we will discuss the first three:

Even Good Copy is Bad if it Doesn’t Close The Deal

Good writing comes in many forms, although it’s doubtful that Lord of the Flies will effectively sell vacation packages to Hawaii. The web is a different media, its concepts are more involved than the printed word.

Not only does it require proper grammar, but it requires knowledge of target markets, keywords, optimization, formatting and image placement.

Savvy web-copy must include a few key elements:

Copy Should be Directed Towards Qualified Traffic

If the point of web-copy is sales, then the traffic it attracts needs to be from a qualified market. Getting traffic can be easy, but getting targeted traffic requires effort and know-how.

The idea is to get the sale / conversion instantly. In theory, a reader should be converted before even reading the landing page. In reality, if readers aren’t convinced by one page, they should be offered navigation to another page designed to convince them.

Earning qualified traffic means:

All Content Should be Interesting, Informational and Persuasive

This goes without saying, but if you are interested in reading more, check out my articles on quality web content and how it helps websites.

Stay tuned for the second edition, where I will discuss the last three elements of web-copy.